Buckle up, Bundaberg is taking you to the underground of cool where you can get their new white rum, Bundaberg Five. This journey is lead by a singing barman in a white tux through a white and gold dream-like lounge full of players and beautiful women.
The Bundaberg Five spot was created by Leo Burnett Sydney and was directed by Tom Kuntz. The falsetto-ranged song is an original of the creatives at Leo Burnett. The brand message is heard throughout the lyrics, "Not a dandy's drink, it's a manly drink. Not a bozo's drink, it's a manly drink." True to the Bundaberg way, Bundaberg Five is positioned as the problem solver for someone who goes to a ho-hum bar, but in reality, "wants it all."
Stats for Musical Booze Branding
Trending: Older & Chilly
Research: 441 clicks in 248 w
Interest: 2.6 minutes
Concept: Bundaberg Five Clear Character
Related: 44 examples / 34 photos
Segment: Males, 18-55
Comparison Set: 16 similar articles, including: lady-focused booze, cocktail-inspired confections, and debonair drinking manuals.
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