The Buko Cream Cheese 'Morning Hair' Campaign by Ogilvy & Mather

By: Armida Ascano - Published: Oct 6, 2010 • References: arla & adsoftheworld
The recent print campaign for Buko Cream Cheese follows bad hair throughout the decades. Entitled 'Morning Hair,' the campaign by Ogilvy & Mather's Denmark office follows the concept of Buko Cream Cheese being at the breakfast table for years.

This concept is executed with the tagline "No one has seen more morning hair than Buko. Buko. Part of the breakfast table for the past 76 years," complete with portraiture of hairstyles gone wrong throughout the decades. Stats for Messy Bedhead Branding Trending: Older & Chilly
Research: 3,115 clicks in 294 w
Interest: 4 minutes
Concept: Buko Cream Cheese
Related: 95 examples / 73 photos
Segment: Females, 18-35
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