the Brighter Monday Job Board Ensures a Better Job Fit

By: Vasiliki Marapas - Published: Apr 30, 2014 • References: & designtaxi
Kenyan-based ad agency Flametree has created a series of inventive advertisements for 'Brighter Monday,' a job board also stationed in the country.

The ads feature a visual representation of its slogan, which reads, "Stuck in the wrong job? Visit our website to find the right job for you." Indeed, the ads literally show people "stuck" or caged within the wrong profession. We see a desperate construction worker trying to fight his way out of the confines of a hammer, a dejected-looking chef cornered inside a whisk and a morose doctor trapped inside a syringe.

The advertisements authentically portray the "caged feelings of anger, despair and frustration" that come with being unhappy in the job you're in. Overall, the striking ads are a brilliant way to inspire people to use the job board. Stats for Caged Career Advertisements Trending: Older & Average
Research: 676 clicks in 108 w
Interest: 1.1 minutes
Concept: Brighter Monday
Related: 70 examples / 54 photos
Segment: Neutral, 18-55+
Comparison Set: 26 similar articles, including: snarky newspaper print ads, awful job ads, and social site ad infographics.