Glenfiddich Launched a Brewery Tour to Showcase the Making of Its Scotch Whiskey

By: Laura McQuarrie - Jun 10, 2016
References: glenfiddich & eventmagazine
In order to showcase the processes that go into the making of its Scotch whiskey, Glenfiddich set up a VR brewery tour called the 'Journey into the Mind of the Malt Master.' The virtual experience gets into the heart of making of the world's most awarded single malt, by taking people into the brewery, where they see everything from steaming copper pots and fermenters to whiskey casks being stored in the warehouse.

Following the first use of this VR tour experience at the Charles de Gaulle travel retail event in Paris, this virtual reality film is set to be shown at a series of experiential tasting events, as well as online.

This dynamic experience gives viewers the chance to get behind the scenes and understand more of what makes Glenfiddich's whiskey creation process so distinctive.