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'What Color is Your Bra?" Campaign Goes Viral

By: Katie Cordrey - Published: Jan 10, 2010 • References: washingtonpost and npr.org
One word color responses like purple, white, beige, black appear without context on many female users’ Facebook pages. The colors are responses to the question, “What color is your bra?” The meme has gone viral but no one seems to know where it started or who started it.

Several observers and critics of the phenomenon question whether it isn’t really ‘slacktivism,’ feel-good online activism, in this case to raise breast cancer awareness, that has zero political or social impact.

Before we chalk it all up to slacktivism, better take note that Facebook fans of the Susan G. Komen Breast Cancer Foundation as well as donations to the American Cancer Society are up significantly since the “What color is your bra?” question was posted.