The BRAVE Super Hoops Cereal is Made with Pulses
Michael Hemsworth — July 29, 2022 — Marketing
References: bravefoods & foodbev
The BRAVE Super Hoops cereal is a new high-protein breakfast product for consumers looking to enjoy the convenience of cereal in a decidedly more health-conscious way.
The product is crafted with a blend of pea protein, chickpea flower and chicory to give it its high level of protein, while also being naturally rich in fiber. Each 100-gram serving contains 34-grams of protein, 15-grams of fiber, 23-grams of net carbs and 1.8-grams of naturally occurring sugar. The cereal comes in Original and Cinnamon flavor options, and is arriving in the UK as an HFSS compliant breakfast product for consumers to choose.
Co-Founder Amber Fraser commented on the BRAVE Super Hoops cereal saying, "The glucose revolution is here, and consumers are more aware than ever about the importance of balancing our blood sugar. Delivering a cereal that tastes this indulgent while avoiding the glucose spike is game-changing for our health.”
The product is crafted with a blend of pea protein, chickpea flower and chicory to give it its high level of protein, while also being naturally rich in fiber. Each 100-gram serving contains 34-grams of protein, 15-grams of fiber, 23-grams of net carbs and 1.8-grams of naturally occurring sugar. The cereal comes in Original and Cinnamon flavor options, and is arriving in the UK as an HFSS compliant breakfast product for consumers to choose.
Co-Founder Amber Fraser commented on the BRAVE Super Hoops cereal saying, "The glucose revolution is here, and consumers are more aware than ever about the importance of balancing our blood sugar. Delivering a cereal that tastes this indulgent while avoiding the glucose spike is game-changing for our health.”
Trend Themes
1. High-protein Cereal - Creating breakfast cereals that are high in protein and low in sugar could be a disruptive innovation opportunity for food companies.
2. Plant-based Proteins - Using plant-based proteins such as pea protein and chickpea flour could be a trend in the food industry to cater to consumers who are looking for healthier options.
3. Fiber-rich Foods - Making fiber-rich foods has the potential to become a trend as our understanding of the impact of fiber on health increases.
Industry Implications
1. Health Food - The trend of high-protein, low-sugar cereal is likely to impact the health food industry as consumers become more health-conscious.
2. Cereal Manufacturing - Cereal manufacturing companies could leverage the trend of using plant-based proteins to create innovative and healthier products.
3. Diet and Nutrition - The trend of incorporating fiber and plant-based proteins in breakfast cereals could disrupt the diet and nutrition industry by offering healthier options to consumers.
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