The Viru Keskus Campaign Encourages Women to Shop Smartly

By: Meghan Young - Published: Aug 5, 2014 • References: & adeevee
The Viru Keskus ad campaign targets both smart and stylish women with a brainy hairstyle that may or may not inspire someone's Halloween costume. Granted, it is a very elaborate creation. Yet the brainy hairstyle was created to specifically encourage people to make "a smart choice" when it comes to shopping. It reads, "Shopping center Viru Keskus has the biggest bookstore, the widest [collection] of jewelry and the best fashion shops in Estonia."

The brainy hairstyle was conceived and executed by Age Mccann, an ad agency based in Tallinn, Estonia. It was art directed by Vladimir Loginov with creative direction by Kaarel Grepp and photography Kalle Veesaar. It is a simple yet femininely fun ad campaign. Stats for Brainy Hairstyle Ads Trending: Older & Warm
Research: 3,021 clicks in 94 w
Interest: 1.8 minutes
Concept: Brainy Hairstyle
Related: 43 examples / 33 photos
Segment: Females, 12-55
Comparison Set: 16 similar articles, including: sweater wig ads, abused princess ads, and deadly popcorn ads.