McDonald's India will be giving kids books with Happy Meals instead of the usual toys. The initiative is the result of a partnership between the fast food chain and award-winning global publishers Scholastic and DK.
A range of 16 different books will be offered to Happy Meal customers; they will contain stories based around themes such as science, space, the human body, animals and history. The change is temporary however, and will only be instituted for the months of August and September.
McDonald's says the introduction of books with Happy Meals is "part of a global strategy, undertaken with the aim of delivering more value, fun and relevance for families." The program aims to distribute a million books with the aim of helping parents inculcate good reading habits among kids.
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