IKEA's Bookbook Catalog is Presented Like a Fancy Tech Product

By: Laura McQuarrie - Published: Sep 4, 2014 • References: & adsoftheworld
The IKEA Bookbook ad shows off the IKEA 2015 catalog as something new and revolutionary, that may even come along and change the way you live. Rather than trying to get fancy this year by making the catalog mobile or digital in any way, this commercial appeals to consumers with a sense of humor, who are always having what's supposedly the latest and greatest technology pushed on them.

In the ad, the Chief Design Guru walks you through all the specs of the IKEA Bookbook, including impressive features like it's ability to go cable-free, no lag and its unlimited battery life. The Guru also boasts "tactile touch technology that you can actually feel," and he runs through how to flip back and forth between the pages of the catalog, and how to save items you like by dog-earing the pages. Stats for Furniture Catalog Spoofs Trending: Older & Average
Research: 591 clicks in 89 w
Interest: > 3 minutes
Concept: "bookbook"
Related: 85 examples / 65 photos
Segment: Neutral, 12-35
Comparison Set: 31 similar articles, including: eco electric bicycles, worldwide wakeup infographic sites, and interactive mobile catalogs.