When it comes to some of the big world events like landing on the moon, venturing deep under the sea or conducting seriously sci-fi experiments, this series of Book Culture advertisements wordlessly communicates that "Imagination got there first."
The series puts classic book covers like Frankenstein, Twenty Thousand Leagues Under the Sea and George Orwell's Animal Farm on a timeline representative of a significant amount of time between ideas first being told in the form of a fictional story and eventually becoming reality.
The ads for New York City-based Book Culture were created by the Y&R agency and prove the benefits of daring to dream big, because you never know just what's going to be possible in the future—but if you're a reader, you might just get a taste of what's to come.
Stats for Foretold Future Book Ads
Trending: Older & Mild
Research: 396 clicks in 103 w
Interest: 0.6 minutes
Concept: "book Culture"
Related: 52 examples / 40 photos
Segment: Neutral, 12-35
Comparison Set: 19 similar articles, including: vortex book art, crowdfunded book shows, and ar coloring book apps.
Foretold Future Book Ads
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