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The Boink Day Campaign Promotes the Annual Fundraising Event

By: Meghan Young - Published: • References: springadvertising & ibelieveinadv
While the Boink Day campaign may have people seeing not double, not even triple, but quadruple, it is for a good cause. It promotes the annual fundraising event, which happens to be organized by the ad agency itself. Conceived and executed by Vancouver-based Spring Advertising, the print ads look as fun and discombobulating as the event will be.

The Boink Day campaign essentially encourages people to participate by picking up a pogo-stick and bounce for as long as humanly possible. For each bounce, Spring Advertising will donate 10 cents to the Greater Vancouver Food Bank. Since every cent counts, there sure will be a lot of bouncing.

Art directed by James Filbry, the Boink Day campaign was designed by Jeremy Grice and Jose Rivas. Stats for Discombobulated Head Ads Trending: Older & Chilly
Traction: 511 clicks in 133 w
Interest: 1.3 minutes
Concept: Boink Day Campaign
Related: 36 examples / 28 photos
Segment: Neutral, 18-55
Comparison Set: 13 similar articles, including: suicidal animal ads, feather turbine ads, and phallic weapon ads.