There are more lives being thrown away by smoking every month than there are garbage cans in New York City. To illustrate that point, the Truth campaign dumped fake body parts into dozens of garbage cans throughout NYC. On each garbage can was a little label that informed users about the cause.
Want to see the same concept but more morbid? PETA slaughtered (fake) humans earlier this year.
Stats for Body Parts in Garbage Cans for The Truth Campaign
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Concept: Body Parts In Garbage Cans For The Truth Campaign
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Body Parts in Garbage Cans for The Truth Campaign
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