Paris advertising agency TBWA joined with a non-profit organization called AIDES for a series of ads that feature creative body paint designs with strong sexual connotations.
The campaign was created in order to bring together rival nations of the UEFA Euro 2016 tournament. Subjects are covered in different flags and are shown standing closely to one another, with the transfer of paints on suggestive areas making clear the slogan "Make Love, Not War" what coincides with them.
The ads feature subjects of various identities, incorporating models of different races and sexual orientations well. Working against the violent culture that has been related to the soccer tournament, the provocative body paint designs by TBWA and AIDES show the nations coming together in order to promote peace amongst them.
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