The Bobo's 'Healthcare Heroes' Bar Supports Medical Staff
Michael Hemsworth — April 12, 2020 — Marketing
References: eatbobos & snackandbakery
The Bobo's 'Healthcare Heroes' Bar is a new snack from the brand that is intended to provide medical workers with much-needed support in the wake of the COVID-19 pandemic. The Chocolate Chip Oat Bar snack is priced at $19.99 for six, and will see the brand donate 20 bars to the hospitals and medical teams in the hardest hit areas of the US for every purchase made. These bars will help to fuel staff with a quick, convenient and nutritious snack as they work tirelessly to help patients or those affected by the pandemic.
CEO at Bobo's T.J. McIntyre spoke on the Bobo's 'Healthcare Heroes' Bar saying, "We rely on our healthcare workers in a tremendous way - now more than ever. As an essential business, we are fortunate to continue making our wholesome, on-the-go snacks for consumers, but we need to take the extra effort to support our modern-day healthcare heroes on the frontline during these extraordinary times. We wish all healthcare workers, frontline workers and their families the best of health and express our deepest thanks for everything they are doing for our country. We are honored to be able to give back to them in a meaningful way with our products.”
CEO at Bobo's T.J. McIntyre spoke on the Bobo's 'Healthcare Heroes' Bar saying, "We rely on our healthcare workers in a tremendous way - now more than ever. As an essential business, we are fortunate to continue making our wholesome, on-the-go snacks for consumers, but we need to take the extra effort to support our modern-day healthcare heroes on the frontline during these extraordinary times. We wish all healthcare workers, frontline workers and their families the best of health and express our deepest thanks for everything they are doing for our country. We are honored to be able to give back to them in a meaningful way with our products.”
Trend Themes
1. Snack Bar Support - The trend of snack bars specifically designed to support healthcare workers presents an opportunity for brands to cater to this consumer segment and show appreciation for their efforts.
2. COVID-19 Philanthropy - The trend of brands donating products to frontline workers during the COVID-19 pandemic highlights the potential for companies to engage in philanthropic efforts to support those in need while also building brand loyalty.
3. Convenient Nutritious Snacks - The trend of providing healthcare workers with quick, convenient, and nutritious snacks acknowledges the need for sustenance during demanding shifts and creates an opportunity for food companies to cater to this specific consumer group.
Industry Implications
1. Snack Food Industry - The snack food industry can capitalize on the trend of snack bars designed to support healthcare workers by creating and marketing similar products that provide sustenance, convenience, and appreciation for this specific consumer segment.
2. Healthcare Industry - The healthcare industry can embrace the trend of brands donating products to frontline workers during the COVID-19 pandemic by partnering with food companies to ensure healthcare professionals have access to nutritious snacks that support their wellbeing during challenging times.
3. Food and Beverage Industry - The food and beverage industry can seize the opportunity presented by the trend of convenient nutritious snacks for healthcare workers by developing innovative products that meet the demands for quick, nourishing options for busy professionals in various sectors.
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