Bob Basset is one (literally) hardcore artist. Subculture enthusiasts are obsessed with his steampunk art in the Ukraine. His work ranges from black leather pilot masks to leather squid masks.
Some may find these freaky accessories creepy, but have a look at the gallery above and you can see the artistry that Bob Basset puts into his pieces.
Implications - Subcultures are fascinating, but most are afraid to explore its various aspects due to its stray from the unconventional; however, the mainstream is intrigued with its lifestyle/cult-like quality. Businesses are using subcultures as a way of introducing the mainstream to a whole new world they may not have been exposed to. A fine balance between transforming a product or art piece into something that retains its rawness combined and yet appeals to the mainstream is what businesses should aim for.