'I Want to Be a Baby' Confuses People With Mysterious Blue Soothers

By: Shelby Lee Walsh - Published: Dec 22, 2009 • References: iwanttobeababy & adsoftheworld recently participated in an odd (but effective) advertising campaign that saw blue soother stickers being places atop posters with celebrity and model faces. There were around 5,000 real pacifiers seen hanging from various locations all over New York as well with a little tag with the website's address on it.

The website itself is quite unusual as it has videos of adults doing child-like things, wearing diapers and sucking on soothers. The point of the site? To brighten your day and make you smile. Stats for Adult Babies Trending: Older & Warm
Research: 50,373 clicks in 334 w
Interest: 3.9 minutes
Concept: Adult Babies
Related: 61 examples / 47 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: 50 gifts for expectant mothers, 67 bizarre baby gifts, and 100 baby gift ideas.