Flint and Tinder's Blue Shoe Laces Are Strong Enough to Pull Trucks

By: Laura McQuarrie - Published: Nov 28, 2013 • References: kickstarter & swiss-miss
The blue shoe laces of ‘The Bluelace Project’ by Flint and Tinder are representative of an effort to show retailers that consumers are conscious about domestically-produced goods. In its Kickstarter campaign for Bluelaces, Flint an Tinder revealed that they approached one of America’s last shoelace makers to "to produce the very best shoelace they'd ever made."

The blue shoe laces that were produced are triple braided, coated with waxed cotton and capped with aluminum bullet tips. To prove just how strong the Bluelaces are, American strongman Matt Mills used them to pull a 13,000 pound truck. This is certainly a testament to how much these shoelaces embody American strength.

With 21 days still left on its Kickstarter campaign, Flint and Tinder have already tripled the amounts they initially hoped to raise, showing that Americans are passionate about buying American-made products. Stats for Strong American-Made Laces Trending: Older & Chilly
Research: 1,623 clicks in 129 w
Interest: 1.2 minutes
Concept: Blue Shoe Laces
Related: 77 examples / 59 photos
Segment: Males, 18-35
Comparison Set: 28 similar articles, including: sleek suede high-tops, vibrant zippered footwear, and sturdy shoelace twist ties.