Kat Von D Beauty's Lock-It Blotting Powder Comes in Four Shades

By: Laura McQuarrie - Apr 11, 2017
References: redirect.viglink & hellogiggles
Traditional blotting powder products are offered in a single shade that is translucent, but the new Kat Von D Beauty Lock-It Blotting Powder is setting itself apart as a product that is being offered in four diverse shades.

The blotting powders in Fair, Light, Medium and Dark boast mattifying formulas to keep one's makeup fresh and in place. These new cosmetic products are packaged in a gothic compact, with the option to replace the blotting powder disks with a refill after its contents have been used.

All across the cosmetic industry, makeup brands are showing their stance on diversity and inclusivity by broadening the number of cosmetic shade skin colors that they offer to consumers.