May 2017 personal care trends reveal one significant pattern – the infusion of "on-trend" ingredients into products that one might not expect.
The first example of this pattern is the Formula N°6 Natural Hair Treatment, which is an organic and vegan hair product that seeks to protect hair from environmental pollutants. The natural products in the hair care product function as a sort of "SPF for the hair," protecting it from harmful UV rays while keeping it moisturized and silky.
Another example is the 'All Fired Up' nail polish offered by the brand NAILS INC. The polish contains activated charcoal and seeks to protect those who wear it against toxins and pollutants. The brand also offers nail polishes that contain matcha, turmeric and kale.
SCORE
6.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 86%
Activity 94%
Freshness 8%
