The Slapp App Helps Users to Find Their Perfect Shade
Katherine Pendrill — April 11, 2017 — Tech
References: itunes.apple & wwd
In an effort to help millennial consumers search for beauty products, Beauty editor Jamila Robertson has launched a shoppable makeup app called 'Slapp'. Not only does the app make it easy for consumers to find their favorite products, but it also includes special features which help them find the perfect shade for their complexion.
Slapp -- which is a play on the British term for makeup -- is a new beauty app that is targeted at millennial women in the UK. The main purpose of the app is to help users find the perfect foundation, concealer or tint to suit their individual skin tone. Users simply snap a selfie and then begin browsing through the list of personalized matches retrieved by the app. Users can even purchase products in the app and have them shipped the very same day for a seamless and personalized makeup-buying experience.
Slapp -- which is a play on the British term for makeup -- is a new beauty app that is targeted at millennial women in the UK. The main purpose of the app is to help users find the perfect foundation, concealer or tint to suit their individual skin tone. Users simply snap a selfie and then begin browsing through the list of personalized matches retrieved by the app. Users can even purchase products in the app and have them shipped the very same day for a seamless and personalized makeup-buying experience.
Trend Themes
1. Shoppable Foundation Matching - Opportunity for beauty brands to develop their own shoppable apps with foundation matching capabilities.
2. Personalized Makeup Buying - Opportunity for retailers and beauty brands to offer personalized makeup buying experiences to millennial consumers.
3. Technology-driven Beauty Solutions - Opportunity for tech companies to develop innovative beauty apps that utilize advanced technologies like facial recognition for personalized recommendations.
Industry Implications
1. Beauty - Beauty brands can leverage shoppable foundation-matching apps to enhance customer engagement and increase sales.
2. Retail - Retailers can explore partnerships with shoppable foundation-matching apps to provide personalized makeup recommendations to their customers.
3. Technology - Tech companies can capitalize on the growing demand for beauty apps by developing cutting-edge technologies for personalized beauty solutions.
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