Bloomberg Businessweek magazine recently released an ad campaign that urges 20-somethings that it’s officially time to move out of their parents’ basements.
This quirky ad features a 20-something young man sloppily sleeping in a kid’s race car bed. With the startlingly large, bright-yellow font reminder of the 22.6 million teenagers who still live at home, it’s no surprise that parents are going to nag their kids into moving out. Bloomberg Businessweek magazine suggests parents send their child this ad as comical e-card to remind them it’s time that they spread their wings and find their own place to live.
Aimed at both parents and adolescents, this Bloomberg Businessweek ad encourages moms and dads who are sick of their teens still living at home to get them a hip subscription to Bloomberg Businessweek magazine -- that’ll help fill their kids with inspiring and motivational ideas to take on the world.
Stats for Freeloading Student Ads
Trending: Older & Chilly
Research: 429 clicks in 153 w
Interest: 0.5 minutes
Concept: Bloomberg Businessweek Magazine
Related: 55 examples / 42 photos
Segment: Neutral, 18-55+
Comparison Set: 20 similar articles, including: face-mashing ads, inspirational quotation attire, and aggressive food fight ads.
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