NHS Blood and Transplant Uses Stories to Encourage Blood Donations
Laura McQuarrie — September 22, 2015 — Marketing
References: blood & prexamples
In order to encourage the public to make blood donations, particularly over the course of National Blood Week, NHS Blood and Transplant launched a campaign called #BloodForEngland with support from renowned rugby players.
The campaign is extremely driven by stories, featuring accounts from ex-England rugby World Cup winners like Jonny Wilkinson, Martin Johnson, Ben Kay and Matt Dawson, who reveal how donating blood has impacted them some way or another personally.
Beyond listening to the stories of these rugby players on YouTube, the public is being urged to make a blood donation by the end of October to help fill up an online totalizer in the shape of a rose, a symbol that is traditionally embroidered on uniforms sported by England rugby players. In total, 100,000 people are being urged to step up to make blood donations.
The campaign is extremely driven by stories, featuring accounts from ex-England rugby World Cup winners like Jonny Wilkinson, Martin Johnson, Ben Kay and Matt Dawson, who reveal how donating blood has impacted them some way or another personally.
Beyond listening to the stories of these rugby players on YouTube, the public is being urged to make a blood donation by the end of October to help fill up an online totalizer in the shape of a rose, a symbol that is traditionally embroidered on uniforms sported by England rugby players. In total, 100,000 people are being urged to step up to make blood donations.
Trend Themes
1. Storytelling Campaigns - Businesses can utilize storytelling campaigns to connect with consumers and create an emotional impact.
2. Collaborations with Influencers - Partnering with industry influencers can help businesses reach a wider audience and increase engagement.
3. Online Totalizers - Incorporating gamification through online totalizers can increase public engagement and participation with a cause or campaign.
Industry Implications
1. Non-profit - Storytelling campaigns and influencer collaborations can help non-profits increase awareness and donations for their cause.
2. Sports - Partnering with athletes and incorporating online totalizers can help sports organizations engage with their fans and support a cause.
3. Healthcare - Incorporating storytelling and gamification techniques can encourage individuals to participate in blood donations and other healthcare-related campaigns.
0.6
Score
Popularity
Activity
Freshness
