WHO's Blood Donation Campaign Encourages Social Sharing

By: Laura McQuarrie - Sep 16, 2014
References: who.int & adsoftheworld
On this year's World Blood Donor Day, over the summer the World Health Organization set up a unique blood donation campaign online. Rather than going the route of putting up posters or handing out flyers to people in person, this one had people on social media spread the word instead.

For just one day, the 'Share Button Takeover' involved swapping the normal social share button for a special one that would help to raise awareness about the need for blood donations in Namibia. Within just the first 12 hours of the button going live, Facebook likes increased by 250%, aiding Namibia with its blood donation shortages by encouraging people to share the campaign message with others, as well as donate their own blood to people in need.