Quantas Wants You to Think of Sick Bags as a Blank Canvas for Art

By: Laura McQuarrie - Published: May 14, 2014 • References: &
To give passengers something interesting to do on a flight and to boost its presence on social media, Quantas is running 'Blank Canvas,' a social campaign asking people to draw their best designs on their sick bags, napkins, boarding passes and luggage tags.

The Blank Canvas campaign is running throughout the month of May and travellers are being encouraged to show off their creations with #qantasblankcanvas on Twitter or Instagram. These are collected and displayed on one of Quantas' webpages, and the best artists have the chance to win a double Qantas Club pass.

The campaign was inspired by Australian typographer Gemma O'Brien and her original artworks will be on display at the Sydney domestic airport Qantas Club, as well as online at the charmingly named 'Spew Bag Challenge' Tumblr blog. Stats for Sick Bag Art Campaigns Trending: Older & Warm
Research: 1,131 clicks in 105 w
Interest: 0.5 minutes
Concept: "blank Canvas"
Related: 64 examples / 49 photos
Segment: Neutral, 12-35
Comparison Set: 23 similar articles, including: crash landing videos, spacious first class seats, and trash-fuelled airways.