Oreo's Birthday Cake-Flavored Cookies Celebrate Mickey Mouse's 90th
Laura McQuarrie — September 20, 2018 — Marketing
References: intl.target & designtaxi
As 2018 marks 90 years since Micke Mouse first appeared in Steamboat Willie, numerous brands have been paying tribute to the iconic Disney character, including Oreo with special-edition birthday cake-flavored cookies.
While there are plenty of brands that have released birthday cake-flavored snacks, most of them are not tied to a specific event or person—yet this specific birthday-themed product gives consumers a reason to celebrate. The limited-edition Oreo cookies feature a fun packaging design that's decked out with rainbow-colored sprinkles and the image of Mickey Mouse himself. As well, consumers will find edible confetti on the creamy interior of the cookies, as well as wafers that are imprinted with three special birthday icons—the number "90," a striped party popper and Mickey, sporting a party hat.
While there are plenty of brands that have released birthday cake-flavored snacks, most of them are not tied to a specific event or person—yet this specific birthday-themed product gives consumers a reason to celebrate. The limited-edition Oreo cookies feature a fun packaging design that's decked out with rainbow-colored sprinkles and the image of Mickey Mouse himself. As well, consumers will find edible confetti on the creamy interior of the cookies, as well as wafers that are imprinted with three special birthday icons—the number "90," a striped party popper and Mickey, sporting a party hat.
Trend Themes
1. Special-edition Flavored Snacks - There is a trend of brands releasing special-edition snacks with unique flavors tied to specific events or people, offering consumers a reason to celebrate.
2. Celebrating Iconic Characters - Many brands are paying tribute to iconic characters, like Mickey Mouse, through limited-edition products that spark nostalgia and excitement among consumers.
3. Interactive Packaging Design - A trend in the food industry is creating packaging designs that engage consumers through interactive elements, such as edible confetti and imprinted images.
Industry Implications
1. Food and Beverage - The food and beverage industry has an opportunity to create special-edition products with unique flavors that tie into specific events or characters, sparking consumer interest and boosting sales.
2. Entertainment and Media - The entertainment and media industry can collaborate with brands to celebrate iconic characters through limited-edition products, generating excitement and nostalgia among fans.
3. Packaging and Design - The packaging and design industry can work with food brands to create interactive packaging designs that enhance the consumer experience, with elements like edible confetti and imprinted images.
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