The Billabong Sony VAIO W Brings Online Browsing to the Beach

By: Tiana Reid - Published: May 26, 2010   Updated: Jun 16 2011 • References: sonystyle & sonyinsider
The Billabong Sony VAIO features a beach-inspired lid with dripping paint in lime green, sea blue and black. The first collaboration between Sony and surf company Billabong comes from a conscious decision by Sony to focus on marketing to youth.

Despite its cool-factor, it's still highly functional with a 256GB hard drive, a 10.1 LED widescreen display, 1GB of RAM, Windows 7 and a single core 1.83GHz processor.

Implications - Youth consumers are attracted to the carefree lifestyle of the West coast and other surf areas. These consumers aspire for non-traditional lifestyle choices that differ diametrically from those of their parents. Companies that take this mentality into account will be posed for success. Stats for Coastline Computers Trending: Older & Chilly
Research: 5,092 clicks in 313 w
Interest: 4 minutes
Concept: Billabong Sony Vaio W
Related: 47 examples / 36 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: luxury laptops, anime laptop accessories, and dual-screen notebook computers.