The Bic Wite Out Campaign Urges People to 'Make It Right'

By: Meghan Young - Published: Mar 14, 2014 • References: adeevee
The Bic Wite Out ad campaign revolves around a few hilariously illustrated scenarios, each of which could have suffered a pretty terrible ending. For instance, a woman is either approached by a man with a knife or a bouquet of flowers. In another scenario, a car is about to run over a big pothole or a regular stretch of road. In each case, the scenes are been corrected with the help of some trusty Bic Wite Out. If only real life were as easy.

Conceived and executed by Flametree, an ad agency based in Nairobi, Kenya, the Bic Wite Out ad campaign was art directed by Yash Deb with creative direction by Jimmy Geeraerts. The images were both designed and illustrated by Eric Mwaniki. The tag line reads, "Make it right." Stats for Scenario-Correcting Stationary Ads Trending: Older & Average
Research: 2,304 clicks in 114 w
Interest: 1.2 minutes
Concept: Bic Wite Out
Related: 34 examples / 26 photos
Segment: Neutral, 12-55
Comparison Set: 12 similar articles, including: invisible kid ads, deflated food ads, and deceptive fruit dessert ads.