The Bic Pen Commercials Will "Only Be Shown Once"

By: Tiana Reid - Published: Jun 24, 2010 • References: bicworld & adweek.blogs
This series of Bic pen commercials is premised on the idea that they will "only be shown once," as the voice-over explains. It’s an interesting concept, and provides almost an "aha!’ moment for whenever you’re in desperate need for a pen.

In the commercials, you get the contact information of a hot model, the formula for the most famous soft drink in the world, and directions to the Holy Grail. Great, right? Until you discover you’re pen-less.

Check out the video for three back-to-back Bic pen commercials with the one-time only theme. Stats for One-Time-Only Commercials Trending: Older & Mild
Research: 2,755 clicks in 309 w
Interest: > 3 minutes
Concept: Bic Pen Commercials
Related: 109 examples / 84 photos
Segment: Males, 18-35
Comparison Set: 40 similar articles, including: 29 awesome pens of the future , homosexual fast food ads, and soccer distraction ads.