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The Bic Pen Commercials Will "Only Be Shown Once"

By: Tiana Reid - Published: • References: bicworld and adweek.blogs
This series of Bic pen commercials is premised on the idea that they will “only be shown once,” as the voice-over explains. It’s an interesting concept, and provides almost an “aha!’ moment for whenever you’re in desperate need for a pen.

In the commercials, you get the contact information of a hot model, the formula for the most famous soft drink in the world, and directions to the Holy Grail. Great, right? Until you discover you’re pen-less.

Check out the video for three back-to-back Bic pen commercials with the one-time only theme.