The BIC Alcaline Battery Ads are Intense

By: Meghan Young - Published: Nov 28, 2011 • References: tbwa & ibelieveinadv
Although the toys featured in the BIC Alcaline Battery ad campaign look like they are on the verge of succumbing to a very scary Chucky complex, their intense expressions do convey just how powerful these batteries are.

With widened eyes and teeth that are definitely set on edge, this doll and teddy bear look like they are hopped up on something. Interestingly enough, although a person would easily dismiss this ad as targeting children, these insights show that they really would appeal to an adult audience more.

Conceived and executed by TBWA, an ad agency based in Chile, the BIC Alcaline Battery ad campaign is clever, funny and connects with different demographics from a number of different backgrounds. Stats for Wide-Eye Toy Campaigns Trending: Older & Average
Research: 2,570 clicks in 233 w
Interest: 4 minutes
Concept: BIC Alcaline Battery
Related: 46 examples / 35 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: playful delivery campaigns, violent car campaigns, and pleasurable mini man ads.