Betterwith Brands Its Product as "100% Honest Ice Cream"

By: Laura McQuarrie - Nov 26, 2016
References: betterwith & marketingmag
'Betterwith' is the name of a new Canadian ice cream brand that is aiming to set itself apart by putting an emphasis on authenticity, simplicity and transparency when it comes to the quality ingredients that it uses.

The brand proudly positions its frozen dessert product as one that's "100% honest," as well as one that's made with "The good stuff." As clearly listed on the ice cream brand's website, only simple and easy-to-pronounce single-source ingredients are used, such as organic sugar, egg yolks, skim milk powder and traceable cream. When it comes to flavor, Betterwith keeps it simple with classics like Strawberry, Chocolate, Vanilla, as well as Caramel and Chocolate.

Naturally, Betterwith's ice cream products are free from artificial colourings, flavors and preservatives.