The Èr Chinese Bespoke Wine Brand Identity Embodies Opulence

By: Jana Pijak - Jun 9, 2016
References: loovvool & packagingoftheworld
Èr is a bespoke wine range that features an opulent and visually bold brand identity. Conceived by design agency LOOVVOOL and 3D concept artist Anton Toomere, this packaging concept is created for client Equus Brand Consultant Singapore Asia.

Consisting of six decorative bottles -- each representative of a different flavor profile and blend -- this bespoke wine range will appeal to drinkers with an eye for design. Doubling as home decor accents, each of LOOVVOOL's packaging creations is unlike the last, boasting sculptural constructions and an imaginative mix of materials and color pairings. "The concept behind Èr is inspired by the ideology of duality (yin and yang), which influenced the Chinese perspective on reality and beauty," says the design team when describing this project.

Much like the bespoke wine product they house, these Èr bottles are also intricately crafted and artistic. Whether pairing glass and cork elements or featuring a glazed clay construction, each blends two visual identities, referencing its ying and yang inspiration.