Bert and Ernie on a Boat
The Lonely Island / T-Pain version of â€œI'm on a Boatâ€ has been viewed about 2.5 million times so far: how popular will Bert and Ernie get with this one?
Implications - Iconic characters used to mock current culture often goes viral. Viewers are amused by seeing their favorite characters singing along to inappropriate songs, commentary, etc. This is because the association of their childhood has been triggered, but melded with adult humor that they have grown accustomed to.