The Bermellon Mexican Candy Branding Denotes Premium Quality

By: Alexandra Serrano - Published: Jul 25, 2012 • References: anagrama and behance.net
Proving that packaging and production quality are of utmost importance, the Bermellon Mexican Candy Branding is providing deluxe confectionery.

It is common knowledge that Mexico is known for its savory, delicious brand of spicy culinary culture. The Bermellon hot candy shop aims to marry these traditional treats with a premium buying experience.

This ideal is the creation of Anagrama -- a Mexican brand intelligence group. Its aim is to "reflect sophistication values that the brand promotes using an elegant typographic palette and a logotype." It achieves an aesthetically pleasing packaging with minimalist motifs and bright colors that point to the product's spicy flavors.

Perhaps the most stylized are the monogrammed sour wafers in rainbow colors that are the Mexican version of French Macaroons. Bermellon's success proves the importance of the presentation that enhances the appeal of treats.