Superstar

From Gift-Wrapped Grains to Decadent Grocery Packaging

By: Laura McQuarrie - Published:
Premium food packaging is fantastic for making essential items on a grocery list seem like little luxuries. Part of the beauty of branding is that just about any item can be made to look much more expensive than it really is. As a result, these kinds of items tend to stand out more on the shelves, but they don't necessarily have to be priced any higher than comparable grocery store items.

These examples of packaging for inexpensive items like bread, eggs and grains sources inspiration from premium products like caviar, decadent chocolates and macarons—the kinds of foods people go out of their way to find and pay much higher prices for to assure what they're taking home is top quality.