The Tropical Benefit Cosmetics 'Hoola' Line Takes Cues from Island Life

By: Laura McQuarrie - Jun 2, 2016
References: benefitcosmetics & thedieline
Benefit Cosmetics' Hoola Matte Bronzing Powder is one of the brand's best-selling products, which has led into the expansion of the line with Zero Tan Lines.

Taking cues from the sunny, playful and relaxed environment of the tropical islands, the tiki-inspired packaging for the all-new Zero Tan Lines features a cap that's shaped like a grass skirt. Once this has been removed, there is a sponge applicator that can be added and used to blend the bronzing product into the skin. This pedestal-shaped design ensures that the cosmetic user's hands do not have to come into contact with the product, providing a completely mess-free application system.

This animated Hawaiian-inspired design does a brilliant job of identifying its relationship with tanning and the tropics.