Superstar

The 'SOL' Beer Packaging Design Glows Like the Sun

By: Laura McQuarrie - Published: May 31, 2013 • References: vbat and thedieline
Inspired by the Mexican sun, the 'SOL' beer packaging design seems to emit a glow as powerful as the star this planet revolves around. The sun gives us an abundance of energy and in its absence, can mellow us out --- similarly, making this beer disappear by drinking it would have a similar effect.

The sun is an essential part of daily life, and this packaging design by 'VBAT' highlights the 'SOL' beer brand as one would celebrate the precious sun. The golden-colored beer is packaged in a wooden box that is open on both ends, bouncing the light of the sides of the box's interior. The effect creates a magnificently glowing packaging design that seems as if you can carry the center of the solar system in your hand.