Dove's Men+Care Commercial Captures Reactions to News of Becoming a Father

By: Laura McQuarrie - Jul 9, 2015
References: dovemencare & adweek
We're used to seeing many heartfelt commercials from Dove that involve and target women, but this time the brand is shifting its focus to guys, specifically at the moment when they find out they are becoming a father. This is part of Dove's Men+Care marketing, which reminds that real strength comes from men who are caring.

This celebratory Father's Day ad features 12 candid consumer-created videos, as they discover that there will soon be a new addition to the family.

The same feelings of being shocked, stunned and overjoyed play out on the faces of multiple new dads, reminding other expecting moms and fathers-to-be of the same emotions that they felt when they first gave or received this good news.