DDB New Zealand gets gory for Auckland boutique, Superette. The disturbing ads come with the tagline, "Be caught dead in it." The ad agency uses ‘dead’ models to sell fashion which isn’t necessarily a new concept but still manages to create an attention grabbing campaign.
The tagline, "Be caught dead in it," reminds me of the idea that you should always be looking your best because you never know when your time may be up. According to agency press notes the campaign will be running in newspapers, fashion magazines as well as on billboards and an in-store display.
Stats for Macabre Model Ads
Trending: Older & Average
Research: 6,184 clicks in 343 w
Interest: 4 minutes
Concept: Macabre Model Ads
Related: 66 examples / 51 photos
Segment: Females, 18-55
Comparison Set: 24 similar articles, including: morbid makeup, decapitated barbie shoots, and billie jean-inspired ads.
Macabre Model Ads
More Stats +/-
Decapitated Barbie Shoots
Billie Jean-Inspired Ads
Drop Dead Gorgeous Ads