DDB New Zealand gets gory for Auckland boutique, Superette. The disturbing ads come with the tagline, “Be caught dead in it.” The ad agency uses ‘dead’ models to sell fashion which isn’t necessarily a new concept but still manages to create an attention grabbing campaign.
The tagline, “Be caught dead in it,” reminds me of the idea that you should always be looking your best because you never know when your time may be up. According to agency press notes the campaign will be running in newspapers, fashion magazines as well as on billboards and an in-store display.
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