Embracing an 'Alice in Wonderland' theme, the BCBG Max Azria SS14 ad campaign is a little distorted around the edges as though models Stephanie Hall and Charlotte Wiggs were just about to fall into the rabbit's hole. The vibrant floral vortex that the images create nevertheless highlight the romantically edgy ensembles being put on display.
Shot by photographer Meredith Bruner, the BCBG Max Azria SS14 ad campaign also embraces the upcoming season by way of the bright foliage. It accents the bold prints, flowy dresses and smart separates perfectly. Put together by stylist Laura Ferrera, the dreamy images are finished with windblown hair and barely there makeup, which gives the sophisticated looks a subtle youthful appeal.
Stats for Floral Vortex Fashion Ads
Trending: Older & Warm
Research: 3,065 clicks in 118 w
Interest: 1.4 minutes
Concept: BCBG Max Azria SS14
Related: 90 examples / 69 photos
Segment: Females, 18-55
Comparison Set: 33 similar articles, including: clashing print fashion ads, chic minimalist fashion ads, and vibrantly graphic fashion ads.
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