The Bausch & Lomb Pure Vision 2 Campaign Gives Eyes New Life

By: Meghan Young - Published: Oct 17, 2012 • References: tbwa & ibelieveinadv
With every death there is a new birth, a poetic idea that the Bausch & Lomb Pure Vision 2 ad campaign embraces. As it lays to rest a couple pairs of eyeglasses, it welcomes contact lenses, which will "give a new life to your eyes," as stated in the tag line.

The Bausch & Lomb Pure Vision 2 ad campaign was created by the ad agency branch TBWA\Central Asia & Caucasus. Art and creative directed by Juan Pablo Valencia, it centers around an eyewear case that has been tweaked to look like a coffin. Cleverly executed, even the cleaning cloth comes into play. Designed by Asem Kiyalova and illustrated by G. Arevalo, the concept of the ad campaign is incredibly creative. Stats for Eyeglasses Funeral Ads Trending: Older & Mild
Research: 2,055 clicks in 187 w
Interest: 1.5 minutes
Concept: Bausch & Lomb Pure Vision 2
Related: 47 examples / 36 photos
Segment: Neutral, 18-55+
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