Batiste Dry Shampoo is Introducing a New Formula
Michael Hemsworth — August 5, 2021 — Marketing
References: batistehair & drugstorenews
The Batiste dry shampoo range has been reformulated and enhanced by the brand to keep it relevant with consumers who are becoming more stringent of the products they use everyday. The dry shampoo product is formulated to help absorb excess oil to leave hair feeling clean and revitalized, which is achieved thanks to a ultra-refined rice starch formula. This also helps the product to provide a long-lasting fragrance, while added keratin helps to boost hair's natural beauty.
The new Batiste dry shampoo range formula also focuses on a free-from profile that doesn't contain any sulfates, parabens, silicone, aluminum or dyes in the mix. The new and improved dry shampoo product is arriving now on Target, Ulta Beauty, Walgreens and Walmart store shelves at a price point of $8.99 each.
The new Batiste dry shampoo range formula also focuses on a free-from profile that doesn't contain any sulfates, parabens, silicone, aluminum or dyes in the mix. The new and improved dry shampoo product is arriving now on Target, Ulta Beauty, Walgreens and Walmart store shelves at a price point of $8.99 each.
Trend Themes
1. Reformulated Dry Shampoo Products - Companies can innovate by introducing new products or reformulating them for health-conscious consumers seeking natural and chemical-free options.
2. Free-from Profile Products - Consumers are increasingly seeking products with safer and natural ingredients that do not contain harmful chemicals or synthetic ingredients, leading companies to develop free-from profile products.
3. Long-lasting Fragrances - Companies can innovate by creating products with long-lasting fragrances, which is becoming a key selling point for personal care items like dry shampoo in a crowded market.
Industry Implications
1. Personal Care Industry - The personal care industry must adapt to meet consumer demands for more natural, healthier and safer products, leading to the rise of free-from profile and natural ingredient products.
2. Beauty Industry - Beauty brands can innovate by introducing reformulated products or new products to cater to the growing consumer demand for natural, chemical-free and long-lasting fragrance products.
3. Retail Industry - Retailers must keep up with consumer demand for safer and natural products by stocking reformulated or new products like Batiste's dry shampoo range that are free from harmful chemicals and safer to use for health-conscious consumers.
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