The Barbie NFL Super Bowl Champion Doll is Limited-Edition
Michael Hemsworth — February 8, 2024 — Life-Stages
References: creations.mattel & hypebeast
The Barbie NFL Super Bowl Champion doll is a limited-edition toy unveiled by Mattel Creations as a collectible for avid fans alike to pick up in anticipation of Super Bowl LVII. The doll comes in two options with one donning a San Francisco 49ers jersey and the other with a Kansas City Chiefs one to represent fans cheering for either side at this year's game. The dolls feature Barbie with her hair in braids complete with a novelty foam finger and eye black to make her ready to watch the game from the bleachers.
The Barbie NFL Super Bowl Champion doll is priced at $30 and is available now for preorder via a dedicated website on Mattel's site through February 25, 2024. The dolls are expected to start shipping in August.
Image Credit: Mattel Creations, hypebeast, creations.mattel
The Barbie NFL Super Bowl Champion doll is priced at $30 and is available now for preorder via a dedicated website on Mattel's site through February 25, 2024. The dolls are expected to start shipping in August.
Image Credit: Mattel Creations, hypebeast, creations.mattel
Trend Themes
1. Limited-edition Collectibles - The rise of limited-edition collectible dolls, like the Barbie NFL Super Bowl Champion doll, presents opportunities for unique and exclusive fan merchandise.
2. Sports Fan Memorabilia - The demand for sports fan memorabilia, such as the Barbie NFL Super Bowl Champion doll, showcases a growing trend in the market for collectible items that appeal to avid supporters.
3. Brand Collaborations - Collaborations between popular brands, like Mattel and the NFL, create opportunities to produce innovative collectible dolls that cater to diverse fan bases.
Industry Implications
1. Toy Manufacturing - Toy manufacturers, like Mattel Creations, can capitalize on the trend of collectible dolls by creating limited-edition fan merchandise that taps into the passion of sports enthusiasts.
2. Sports Merchandising - The sports merchandising industry has the potential to expand its offerings by creating exclusive collectible items, such as the Barbie NFL Super Bowl Champion doll, targeting passionate fans.
3. E-commerce - E-commerce platforms, like the dedicated website on Mattel's site for preordering the Barbie NFL Super Bowl Champion doll, can provide a marketplace for limited-edition collectibles that cater to niche markets.
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