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lourdes sanchez
Cash Headwear - Davivienda Money Transfer Ads (GALLERY)
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This is a very cute ad from Davivienda Bank from Colombia which seeks to encourage money transfers abroad. I like the use they make of the head coverings. Hats are an important element in many cultures, serving both practical and social purposes. I enjoy the way Davivienda tries to capture the country’s cultural identity using this ploy.
Advertising Agency: Leo Burnett , Bogotá, Colombia
Creative Directors: Carlos Murad, Otavio Schiavon
Art Directors: Andres Orozco, Camilo Carvajal
Copywriters: Camilo Carvajal, Andres Orozco
Illustrator: Andres Orozco
Photographer: Andre Klots
Origami: Maria P. Franco
(ibelieveinadv)
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