In a previous campaign, a series of Banco Occidental De Descuento ads talked up the attractive qualities of plastic, but this campaign, executed by the same advertising agency, aims to assert the strength of the financial institution's credit cards.
Creatia Publicidad achieves this in four separate prints, each featuring a masked magnetic strip mascot maiming a number of different retail goods. The tagline of each advert reads "The plastic can take it all," and the so-called "wrestlers" created from personified bank cards beat sneakers, digital cameras, guitars and lamps completely out of shape.
When the consumer puts the image and the literal message of the Banco Occidental De Descuento ads, he may understand this purchasing product as a resource that can bear many bought items of various values.
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