Know Your Meme Describes the Balloon Boy Phenomenon in Detail

The boy named Falcon Heene will go down as being one of the most entertaining memes of 2009. Better known by his nickname Balloon Boy, Heene started off a Internet and media frenzy when it was reported that he had floated into the heavens via a homemade balloon. The balloon boy phenomenon was then born.

While it turns out he was just hiding in a box in an attic, Heene's faux story is an interesting one to analyze because it is a "meta meme" (as Know Your Meme describes it). Check out what they think the balloon boy phenomenon says about our media outlets in the video above.