The boy named Falcon Heene will go down as being one of the most entertaining memes of 2009. Better known by his nickname Balloon Boy, Heene started off a Internet and media frenzy when it was reported that he had floated into the heavens via a homemade balloon. The balloon boy phenomenon was then born.
While it turns out he was just hiding in a box in an attic, Heene's faux story is an interesting one to analyze because it is a "meta meme" (as Know Your Meme describes it). Check out what they think the balloon boy phenomenon says about our media outlets in the video above.