Koroplast's Ads Show Off Bad Food Smells That Aren't Fragrant

By: Laura McQuarrie - Published: Jul 28, 2014 • References: koroplast & adeevee
Some of the time, bad food smells just can't be helped when you're cooking, but these funny ads for Koroplast trash bags show that there are some scents that shouldn't ever be combined. Despite this, a good garbage bag can keep your kitchen smelling fresh as a daisy. To illustrate this point, stinky foods like hard-boiled eggs and red onions are presented on these ads as different types of flowers—the kinds that no one would want to smell, ever.

Thankfully these advertisements are only presented in a print format, although it is still easy to imagine the foul smells that would come from getting a whiff of these food-integrated flowers. The clever ads were developed for Koroplast's trash bags by the Happy People Project, an advertising agency based in Istanbul. Stats for Foul-Smelling Floral Ads Trending: Older & Mild
Research: 1,550 clicks in 94 w
Interest: 2.2 minutes
Concept: "bad Food Smells"
Related: 66 examples / 51 photos
Segment: Females, 18-55
Comparison Set: 24 similar articles, including: high class brandaptations, food-shaped sack ads, and layered sack receptacles.