Canadian Tire's Back-to-School Video Targets Emotional Parents

By: Laura McQuarrie - Published: Aug 28, 2014 • References: marketingmag
This Canadian Tire back-to-school video features parents who get a little teary-eyed when they're asked how they feel about their child going off to school. The video captures parents will kids of all different ages, including a couple with a child heading into kindergarten, another coulpe with a daughter starting high school and a mother with a son who is heading off to university in the fall.

Although there are some sad moments and the parents acknowledge how much they will miss having their kids around, all of the parents realize that this is the start of exciting new beginnings for their children.

Since Canadian Tire is aware that moms spend an average of about 33 minutes per day on Facebook, this is one video that was designed to stand out and tug at some heartstrings. Within about an hour of being posted to Facebook, the video received over 150 social shares and more than 1,200 likes. Stats for Sentimental School Ads Trending: Older & Warm
Research: 1,074 clicks in 90 w
Interest: > 3 minutes
Concept: "back To School Video"
Related: 92 examples / 71 photos
Segment: Females, 18-55
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