The Babyghost Spring 2013 Campaign Stars a Flowery Xiao Wen Ju

By: Meghan Young - Published: Apr 3, 2013 • References: mybabyghost & fashiongonerogue
The Babyghost Spring 2013 ad campaign showcases a number of sporty chic looks that have been accessorized with pretty floral accents. Although the outfits are already feminine, the use of flowers adds a refreshing aesthetic that also encapsulates the mood of the season. Not to mention that they add a nice touch of color and texture to the photoshoot.

Starring model Xiao Wen Ju, the Babyghost Spring 2013 ad campaign was shot by Aingeru Zorita, a photographer based in New York City. The Chinese fashion model strikes basic poses in front of a white backdrop while clad in a short and patterned romper, bright blue spaghetti-strap tank and light sweatshirt varsity jacket.

The looks in the Babyghost Spring 2013 ad campaign were perfected with tousled hair, dewy skin and drop earrings. Stats for Floral-Accented Sportswear Ads Trending: Older & Mild
Research: 4,709 clicks in 163 w
Interest: 3.5 minutes
Concept: Babyghost Spring 2013
Related: 95 examples / 73 photos
Segment: Females, 18-35
Comparison Set: 35 similar articles, including: print-loving urban fashion, shipwrecked swimwear ads, and garden party fashion ads.