Evereden's Baby Lip Balm Contains Seven Nutrient-Dense Botanical Oils
Laura McQuarrie — October 27, 2020 — Life-Stages
References: ever-eden & cosmeticsdesign-asia
One of the newest products from Evereden is the soothing and protecting Baby Lip Balm, which was created to moisturize dry, irritated and chapped lips. The fragrance-free balm is packed with seven nourishing botanical oils, including sunflower seed oil to support a healthy skin barrier and oat kernel oil to lock in moisture. The safe and non-toxic formula also contains jojoba seed, grape seed oil, a mixture of waxes, plus shea butter. Recognizing that most balms are created for adults, Evereden set out to create an ultra-clean option for young ones.
With mothers in mind, the brand packages the product in a wide tube so that the product is easier to apply to a squirming child. Evereden targets Millennial parents with its vibrant, natural and science-backed baby care products, which also feature ingredients like sunflower seed oil, green tea and Kakadu plum.
Image Credit: Evereden
With mothers in mind, the brand packages the product in a wide tube so that the product is easier to apply to a squirming child. Evereden targets Millennial parents with its vibrant, natural and science-backed baby care products, which also feature ingredients like sunflower seed oil, green tea and Kakadu plum.
Image Credit: Evereden
Trend Themes
1. Clean Baby Care Products - Creating baby care products with natural and non-toxic ingredients that are targeted towards Millennial parents provides the opportunity to disrupt the baby care industry.
2. Specialized Baby Lip Balms - Developing specialized baby lip balms that are safe and fragrance-free provides an opportunity to disrupt the lip balm industry.
3. Child-friendly Packaging - Innovating packaging for baby care products that are designed to be easier to use on squirming children provides the opportunity to disrupt the packaging industry.
Industry Implications
1. Baby Care Industry - Creating natural and non-toxic baby care products that are targeted towards Millennial parents and their babies provides an opportunity for disruptive innovation.
2. Lip Balm Industry - Developing specialized lip balms with safe and fragrance-free formulations specially designed for babies provides an opportunity for disruptive innovation.
3. Packaging Industry - Innovating packaging for baby care products that are easier to use on squirming children provides an opportunity for disruptive innovation.
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