The MLB Promoted the World Series Using an Old Babe Ruth Speech

By: Christopher Magsambol - Nov 4, 2015
References: twitter & adage
In promoting the World Series, the MLB took a nostalgic approach this year by using audio from a Babe Ruth speech from 1947. The legendary baseball player spoke about his love for baseball in a speech on 'Babe Ruth Day,' shortly before his death.

The commercial uses the speech as narration for the entire commercial, which is supplemented with footage that displays the many things that Ruth explains. These clips include kids practicing with friends, kids training by themselves and ends with snippets of exciting moments from the MLB season. The use of a Babe Ruth speech in conjunction with modern footage is an interesting way for the sport to pay homage to its storied past, but also welcomes the next generation of baseball players and fans.